Gaga Pure Platinum is a splashy cosmetics brand that has existed since Lady Gaga was in high school. Given that its main selling point revolves around a magic ingredient called "GemLust," it isn't far-fetched to guess that a young Stefani Germanotta herself might have enjoyed the products. In any case, present-day Gaga isn't too happy with the company, as their 12-year-old federal trademark
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