Why Brad Pitt's Chanel No. 5 Commercials Are Crazy Genius

I can't decide whether I like Brad Pitt's Chanel No. 5 ad spots or not. Just tell me what to think already.

Done and done. At first, the ads, with their nonsensical ravings about journeys and life, look like a parody of themselves. But I can tell you without hesitation that they work, for one reason...or maybe two or three.

First of all, the two ads clearly have their failings. For one, it